Strategic Sport Communication
by W. Timothy Coombs, Jennifer L. Harker
Strategic Sport Communication examines the intersection of strategic communication and sport. Written by W. Timothy Coombs and Jennifer L. Harker, this focused book is suited to readers seeking an introduction to the communication principles and practices associated with the sports field.
About This Book
Strategic Sport Communication focuses on the relationship between strategic communication and the sports field.
Written by W. Timothy Coombs and Jennifer L. Harker, the book presents a focused resource for readers interested in sport communication.
Its subject connects communication strategy with the organizations, activities, and professional context of sport.
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