Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
by Charles Marsh, David W. Guth, Bonnie Poovey Short
Strategic Writing examines multimedia writing for public relations, advertising, and related fields. Charles Marsh, David W. Guth, and Bonnie Poovey Short present a focused resource for readers interested in developing strategic communication writing skills across professional media contexts.
About This Book
Strategic Writing focuses on multimedia writing for public relations, advertising, and related communication work.
Written by Charles Marsh, David W. Guth, and Bonnie Poovey Short, the book centers on strategic approaches to writing across professional media contexts.
It is suited to readers seeking an introduction to writing practices connected with public relations, advertising, and broader communication activities.
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