Strategic Communication
by Jesper Falkheimer, Mats Heide
Strategic Communication offers an accessible entry point to the study of communication as a strategic discipline. Written by Jesper Falkheimer and Mats Heide, it is a useful choice for readers exploring how communication relates to planning, decision-making, and organizational practice.
About This Book
Strategic Communication presents a focused examination of communication from a strategic perspective.
Written by Jesper Falkheimer and Mats Heide, the book is suited to readers seeking an introduction to the subject.
Its subject matter connects communication with strategic thinking and professional practice.
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