Persuasion: Social Influence and Compliance Gaining
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Persuasion: Social Influence and Compliance Gaining

by Robert H. Gass, John S. Seiter

Psychology Communication Social Sciences
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An authoritative exploration of persuasion, social influence, and compliance gaining strategies for understanding human behavior.

ISBN-13 9780367528485 ASIN 0367528487 Views 145 Publisher Routledge Year 2022 Edition 7 Format Paperback Product Group Book Pages 500 Adult No Created February 16, 2026 Updated September 15, 2026
About This Book

This book explores the science of persuasion and how individuals influence others in social settings.

It examines key theories and research on compliance gaining and attitude change.

Readers gain insight into practical applications of persuasion across personal and professional contexts.

The text provides a clear overview of how social influence operates in daily life.

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I will be using this book for:
4 total votes