Consumer Behaviour in Tourism
by Susan Horner, John Swarbrooke
Consumer Behaviour in Tourism by Susan Horner and John Swarbrooke offers a comprehensive look at how tourists make decisions and what drives their choices in the travel industry. It explores psychological, social, and marketing influences on tourism consumption, providing essential knowledge for professionals and students alike.
About This Book
Consumer Behaviour in Tourism examines the ways individuals and groups make choices within the tourism sector. It provides a foundation for understanding the psychological and social factors influencing travel decisions.
The book covers key concepts in consumer psychology applied to tourism contexts, offering practical insights for industry professionals. Authors Susan Horner and John Swarbrooke draw on established theories to analyze tourist motivations and behaviors.
Readers gain an appreciation for how external influences, such as marketing and cultural factors, impact tourism consumption. This work serves as a valuable resource for students and practitioners seeking to enhance tourism strategies.
Through its structured approach, the text highlights the dynamic nature of consumer interactions in travel and hospitality environments.
Reviews
No reviews yet. Be the first to review this book!