Consumer Behaviour in Tourism
by Susan Horner, John Swarbrooke
Consumer Behaviour in Tourism offers a focused examination of consumer behaviour within the tourism field. Written by Susan Horner and John Swarbrooke, it provides a useful foundation for readers interested in how people approach tourism consumption and make related decisions.
About This Book
Consumer Behaviour in Tourism focuses on the ways people engage with tourism as consumers.
The book provides a dedicated introduction to consumer behaviour within a tourism context.
It is relevant to readers seeking a clearer understanding of tourism consumers and their decision-making.
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