New Venture Management
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New Venture Management

by Donald F. Kuratko, Jeffrey S. Hornsby

Management entrepreneurship
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A practical guide to launching and managing new ventures with proven strategies for entrepreneurs and business students.

About This Book

New Venture Management provides foundational knowledge for starting and running new business ventures.

The book covers essential topics in entrepreneurship and venture creation.

Readers gain insights into the processes and challenges of managing new enterprises.

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