Small Business Management: Launching & Growing Entrepreneurial Ventures
by Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy
Small Business Management: Launching & Growing Entrepreneurial Ventures offers an accessible foundation in entrepreneurship and small business management. It is intended for readers exploring how to launch, manage, and grow an entrepreneurial venture, making it a useful resource for business students, aspiring entrepreneurs, and current small business owners.
About This Book
Small Business Management: Launching & Growing Entrepreneurial Ventures focuses on the principles and practices involved in starting and developing a small business.
The book is designed for readers interested in entrepreneurship, including those preparing to launch a venture and those seeking to strengthen an existing one.
Topics are presented through the lens of small business management, with attention to the challenges and opportunities associated with entrepreneurial ventures.
Written by Justin Longenecker, J. Petty, Leslie Palich, and Frank Hoy, this resource supports the study and practical understanding of entrepreneurship and business growth.
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