Introduction to Global Business: Understanding the International Environment & Global Business
by Julian Gaspar, James Kolari, Katherine Smith, Leonard Bierman, L. Smith
Introduction to Global Business offers an accessible foundation for understanding the international environment and the principles of global business. Suitable for students and learners beginning their study of international commerce, the book connects business activity with the broader global setting in which organizations operate.
About This Book
Introduction to Global Business examines the international environment in which global business takes place.
The book provides an introductory foundation for understanding business activity across national borders.
Its focus connects global business with the broader economic and international context surrounding organizations.
Designed for learners, it offers a starting point for studying the concepts and environment of international business.
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