Global Business
by Mike Peng
An essential resource exploring the fundamentals of international business, global markets, and strategic decision-making for organizations operating worldwide.
About This Book
Global Business provides an overview of international commerce and the factors that influence cross-border operations.
The text examines economic, political, and cultural environments that shape global business strategies.
Readers gain insight into trade, investment, and the management of multinational enterprises.
The book emphasizes practical frameworks for analyzing opportunities and risks in international markets.
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