Sports and Entertainment Marketing, Student Edition
Sports and Entertainment Marketing, Student Edition offers students a focused introduction to marketing within the sports and entertainment industries. Designed for classroom use, it presents an accessible foundation for understanding industry-focused marketing concepts and business practices.
About This Book
Sports and Entertainment Marketing, Student Edition introduces students to the business of marketing in sports and entertainment.
The book provides an educational foundation for understanding how marketing applies to these industries and their audiences.
Its student-focused format supports classroom learning and helps readers build familiarity with key marketing concepts.
Written by Ken Kaser and Dotty Oelkers, this edition is intended for students studying sports and entertainment marketing.
Reviews
No reviews yet. Be the first to review this book!