I will be using this book for:

Sports and Entertainment Marketing, Student Edition

by Ken Kaser, Dotty Oelkers

Education Entertainment Marketing sports marketing

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

A student-focused guide introducing marketing principles and strategies in sports and entertainment industries.

ISBN-13 9780357124970 ASIN 0357124979 Views 44 Publisher Cengage Learning Year 2021 Edition 5 Format Hardcover Product Group Book Pages 440 Created June 03, 2026 Updated September 20, 2026

About This Book

This student edition explores marketing concepts within sports and entertainment sectors.

Content covers foundational marketing strategies and industry applications.

Designed for classroom use with accessible explanations and examples.

Reviews

No reviews yet. Be the first to review this book!

I will be using this book for:

Sports and Entertainment Marketing, Student Edition

About This Book

Reviews

Write a Review

I will be using this book for: