Small Business Management: Launching & Growing Entrepreneurial Ventures
by Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy
Small Business Management: Launching & Growing Entrepreneurial Ventures offers an introduction to the broad responsibilities involved in starting and developing a small business. Designed for readers studying or exploring entrepreneurship, it provides a focused framework for understanding small business management and entrepreneurial ventures.
About This Book
Small Business Management: Launching & Growing Entrepreneurial Ventures focuses on the essential subject of managing a small business.
The book addresses both launching an entrepreneurial venture and supporting its continued growth.
It is intended for readers seeking an organized introduction to small business management and entrepreneurship.
Authored by Justin Longenecker, J. Petty, Leslie Palich, and Frank Hoy.
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