Marketing (Mindtap Course List)
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Marketing (Mindtap Course List)

by William Pride, O. C. Ferrell

Business Education
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An educational resource presenting core marketing principles and strategies for academic and professional development.

ISBN-13 9780357033791 ASIN 0357033795 Views 338 Publisher South-Western Pub Year 2019 Edition Reprint Format Paperback Product Group Book Pages 692 Created March 18, 2026 Updated September 27, 2026
About This Book

Marketing (MindTap Course List) provides foundational knowledge in marketing concepts and practices.

The text covers essential topics relevant to contemporary marketing environments.

Designed for course use, it supports student learning through structured content.

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I will be using this book for:
19 total votes