Marketing (Mindtap Course List)

by William Pride, O. C. Ferrell

Business Education

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Marketing (MindTap Course List) by William Pride and O. C. Ferrell is a course-oriented resource centered on marketing. Designed for academic study and instruction, it offers students and instructors a focused title for engaging with the subject in a structured educational setting.

ISBN-13 9780357033791 ASIN 0357033795 Views 361 Publisher South-Western Pub Year 2019 Edition Reprint Format Paperback Product Group Book Pages 692 Created March 18, 2026 Updated October 14, 2026

About This Book

Marketing (MindTap Course List) is an academic work by William Pride and O. C. Ferrell.

The book focuses on marketing as its central subject.

It is associated with the MindTap Course List, supporting use in structured coursework.

This title may suit students and instructors seeking a dedicated marketing resource.

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Marketing (Mindtap Course List)

About This Book

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