BCOM (with MindTap, 1 term Printed Access Card) (MindTap Course List)
by Carol M. Lehman, Debbie D. Dufrene, Robyn Walker
BCOM provides a thorough introduction to business communication, guiding students through essential techniques for professional success. With contributions from experts Carol M. Lehman, Debbie D. Dufrene, and Robyn Walker, the text pairs traditional content with MindTap's digital tools for engaging, effective learning in today's dynamic business environment.
About This Book
BCOM is a comprehensive textbook designed to teach effective business communication principles. Authored by Carol M. Lehman, Debbie D. Dufrene, and Robyn Walker, it covers key topics in professional writing, speaking, and interpersonal skills.
The book integrates modern tools and technologies to prepare students for workplace demands. It emphasizes clear, concise, and audience-centered communication strategies.
Included with the text is a one-term printed access card to MindTap, an online platform that enhances learning through interactive exercises, videos, and assessments. This resource supports self-paced study and instructor-led courses.
Part of the MindTap Course List, BCOM aligns with contemporary business education standards, fostering practical abilities for career success.
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