Consumer psychology
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Consumer psychology

by . Jansson-Boyd

Business Psychology
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Consumer Psychology offers an accessible introduction to the psychological dimensions of consumer behavior. It connects the study of psychology with marketplace activity, making it a useful resource for students and readers seeking a clearer understanding of consumers and consumption.

ISBN-13 9780335229284 ASIN 033522928X Views 79 Publisher Open University Press Year 2010 Edition 1 Format Paperback Product Group Book Pages 272 Adult No Created April 16, 2026 Updated September 22, 2026
About This Book

Consumer Psychology examines the relationship between psychology and consumer behavior.

It provides a focused resource for understanding how psychological ideas can be applied to marketplace contexts.

The book is relevant to readers studying psychology, business, marketing, or related subjects.

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I will be using this book for:
2 total votes