New Developments and Approaches in Consumer Behaviour Research
by Claudia Mennicken, Ingo Balderjahn
A collection of research on new developments and approaches in consumer behaviour, suitable for academics and marketing professionals.
About This Book
This book presents current developments in the field of consumer behaviour research.
It covers a range of approaches and methodologies used by researchers and practitioners.
The content is relevant for academics and professionals interested in marketing and consumer studies.
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