Small Business Management: Launching and Growing Entrepreneurial Ventures
by J. William Petty, Justin G. Longenecker, Leslie E. Palich, Carlos W. Moore
Small Business Management: Launching and Growing Entrepreneurial Ventures offers a structured introduction to entrepreneurship and the management of small businesses. It examines the broad process of launching, operating, and growing entrepreneurial ventures, making it a useful resource for business students and aspiring entrepreneurs.
About This Book
Small Business Management: Launching and Growing Entrepreneurial Ventures focuses on the principles of managing small businesses from startup through growth.
The book provides a foundation for understanding entrepreneurship, business development, and the responsibilities involved in building an entrepreneurial venture.
It is suited to readers studying business or seeking an organized introduction to small business management.
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