Marketing Channels: A Management View
Marketing Channels: A Management View offers a focused look at marketing channels from a management perspective. Written by Bert Rosenbloom, it serves as a relevant resource for students, professionals, and readers interested in the relationship between marketing practice and business management.
About This Book
Marketing Channels: A Management View focuses on the management perspective of marketing channels.
The book is authored by Bert Rosenbloom.
Its subject makes it relevant to readers exploring marketing, business operations, and managerial decision-making.
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