Corporate Entrepreneurship & Innovation
by Donald F. Kuratko, Michael H. Morris, Jeffrey G Covin
Corporate Entrepreneurship & Innovation examines how established organizations can cultivate entrepreneurial thinking and innovation. With a focus on business practice and organizational opportunity, this work provides a foundation for students and professionals seeking to understand entrepreneurship within corporate environments.
About This Book
Corporate Entrepreneurship & Innovation focuses on entrepreneurial activity within established organizations.
It addresses the relationship between corporate entrepreneurship and innovation in a business context.
The book offers a foundation for understanding how organizations can encourage new ideas and pursue opportunities.
Written by Donald F. Kuratko, Michael H. Morris, and Jeffrey G. Covin, it is suited to readers studying business, entrepreneurship, and organizational innovation.
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