The Business Of Sports: Text and Cases On Strategy And Management
by Bill Walsh, George Foster, Stephen A. Greyser
The Business Of Sports examines sports from a business perspective, combining explanatory text with cases on strategy and management. It provides a focused resource for readers interested in how business principles apply to sports organizations and the broader sports industry.
About This Book
The Business Of Sports presents sports through the lens of strategy and management.
Combining text with cases, the book connects business concepts to the sports industry.
Its focus includes the organizational and strategic dimensions of managing sports-related enterprises.
Designed for readers studying business and sports management, it offers a structured way to examine decisions and challenges in this field.
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