Managing Enterprise Content: A Unified Content Strategy (Voices That Matter)
by Ann Rockley, Charles Cooper
A guide to building a unified content strategy that helps organizations manage, reuse, and deliver information efficiently across teams and platforms.
About This Book
Managing Enterprise Content presents a structured approach to organizing and delivering content at scale.
The book outlines methods for creating consistent, reusable content that supports multiple channels and audiences.
It emphasizes collaboration between content creators, managers, and technologists to improve efficiency.
Readers will find guidance on developing content frameworks that reduce duplication and support long-term governance.
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