Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition

by Kristina Halvorson, Melissa Rach

Business Digital Media
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Content Strategy for the Web, 2nd Edition offers practical guidance for planning, creating, and managing website content. Kristina Halvorson and Melissa Rach explore the principles and processes behind purposeful, sustainable web content, making this a useful resource for professionals working to improve their organization’s online communication.

ISBN-13 9780321808301 ASIN 0321808304 Views 243 Publisher New Riders Year 2012 Edition 2 Format Paperback Product Group Book Pages 224 Adult No Created February 17, 2026 Updated October 15, 2026
About This Book

Content Strategy for the Web, 2nd Edition presents an organized approach to planning and managing content for websites.

The book focuses on creating useful, purposeful content and establishing processes that support its ongoing care.

It is intended for readers seeking practical guidance on developing a more effective web content strategy.

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