User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
by Steve Mulder
Steve Mulder’s practical guide explains how to create and use personas for the web. Centered on the principle that user needs should guide digital work, it offers a structured, user-focused perspective for professionals planning, designing, and developing web experiences.
About This Book
The User Is Always Right presents a practical approach to creating and using personas for the web.
Steve Mulder focuses on personas as a way to represent user needs and keep those needs visible throughout web projects.
The book is suited to professionals seeking a structured, user-centered perspective for planning and developing web experiences.
Its emphasis is on applying personas in practical web work rather than treating them as abstract profiles.
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