The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap explores the divide between business strategy and design, presenting branding as the bridge between them. Marty Neumeier’s book offers a concise perspective for readers seeking to understand how strategic and creative disciplines connect in building stronger, more coherent brands.
About This Book
The Brand Gap examines the relationship between business strategy and design.
It focuses on the distance that can exist between strategic thinking and creative execution.
The book presents branding as a subject that connects business and design, making it relevant to readers interested in marketing, creative practice, and organizational direction.
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