Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
by Daniel M. Shea, Michael John Burton
Campaign Craft explores the strategies, tactics, and art involved in political campaign management. Framed within political communication, it offers readers a broad look at the work of organizing and directing campaigns, making it relevant to students and anyone seeking a clearer understanding of campaign practice.
About This Book
Campaign Craft examines the practice of political campaign management through the lens of strategy, tactics, and creative execution.
The book focuses on how campaign operations are shaped and coordinated within the broader field of political communication.
It is suited to readers seeking an introduction to the professional and analytical dimensions of managing political campaigns.
Written by Daniel M. Shea and Michael John Burton, this volume is part of the Praeger Studies in Political Communication series.
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