The Essential Guide to Rhetoric

by Christian O. Lundberg, William M. Keith

Education Communication rhetoric

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The Essential Guide to Rhetoric introduces readers to the principles and practice of rhetoric. Written by Christian O. Lundberg and William M. Keith, this accessible guide provides a foundation for understanding persuasive communication and the role rhetoric plays in shaping ideas, arguments, and public discourse.

ISBN-13 9780312472399 ASIN 0312472390 Views 297 Publisher Bedford/St. Martin's Year 2008 Edition First Edition Format Paperback Product Group Book Pages 96 Created September 20, 2026 Updated October 16, 2026

About This Book

The Essential Guide to Rhetoric offers an introduction to the study and practice of rhetoric.

Written by Christian O. Lundberg and William M. Keith, the book focuses on rhetoric as a subject for readers seeking a foundational understanding.

Its title presents it as a practical guide to the principles of persuasive communication and rhetorical analysis.

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The Essential Guide to Rhetoric

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