Fordlandia
by Greg Grandin
Greg Grandin recounts Henry Ford's failed attempt to create an industrial utopia in the Amazon, revealing the tensions between corporate ambition and the natural world.
About This Book
Fordlandia explores Henry Ford's ambitious project to establish a rubber plantation and model community deep in the Brazilian Amazon.
The book examines the clash between industrial ideals and the realities of the rainforest environment and local culture.
It details the economic motivations behind Ford's venture and the challenges faced by workers and managers alike.
The narrative highlights the broader implications of corporate expansion into developing regions during the early twentieth century.
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