Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
by David Robertson, Bill Breen
Brick by Brick examines how LEGO changed its approach to innovation and reshaped its position in the global toy industry. David Robertson and Bill Breen present a business-focused account of the ideas, strategies, and decisions behind the company’s transformation and international success.
About This Book
Brick by Brick explores LEGO’s approach to innovation and its place in the global toy industry.
David Robertson and Bill Breen examine the ideas and decisions associated with LEGO’s transformation.
The book presents a business-focused account of how a well-known toy company rewrote established rules.
It offers readers an accessible perspective on innovation, strategy, and the development of a global brand.
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