Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
by David Robertson, Bill Breen
Brick by Brick reveals how LEGO overcame major setbacks by rethinking innovation, rebuilding its brand, and expanding into new markets worldwide.
About This Book
Brick by Brick examines the challenges and strategic decisions that shaped LEGO's turnaround.
The book explores how the company adapted its approach to innovation and product development.
Authors David Robertson and Bill Breen analyze the business lessons behind LEGO's global success.
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