The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
by Joseph Turow
Joseph Turow explores how retailers collect and use information about shoppers, revealing the consequences for privacy, consumer choice, and personal power. This timely examination considers the growing role of surveillance and data in commerce, helping readers understand how ordinary shopping experiences are shaped by retail tracking.
About This Book
Joseph Turow examines the ways retailers track and analyze consumer shopping behavior.
The book explores the effects of retail surveillance on personal privacy and everyday purchasing.
It considers how data-driven commerce can influence what consumers see, choose, and understand about their marketplace experiences.
The discussion also addresses the broader balance of power between retailers and the people they serve.
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