The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
by Joseph Turow
Joseph Turow examines how the new advertising industry influences ideas about identity and personal worth. By focusing on advertising’s role in contemporary life, this book offers a thoughtful perspective for readers interested in marketing, media, business, and the social forces that shape how people are seen and valued.
About This Book
Joseph Turow explores the relationship between advertising, identity, and personal worth.
The book examines how a changing advertising industry may influence the ways people are understood and valued.
It offers a critical perspective on the role of advertising in contemporary life.
Readers interested in marketing, media, business, and society will find a focused examination of advertising’s broader effects.
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