The Business of Tourism (8th Edition)
by Chris Holloway, R. Davidson, Claire Humphreys
The eighth edition of The Business of Tourism offers a thorough overview of the industry's operations, economics, and management. Authored by experts Chris Holloway, R. Davidson, and Claire Humphreys, it examines how tourism functions as a vital business sector, highlighting key strategies for success in a competitive global market.
About This Book
The Business of Tourism, in its eighth edition, provides an in-depth examination of the tourism sector's structure and functions. Authored by Chris Holloway, R. Davidson, and Claire Humphreys, it covers key principles essential for understanding tourism as a business.
This edition updates readers on evolving trends, management strategies, and the economic impacts of tourism. It emphasizes practical insights into how tourism operates within broader commercial contexts.
Ideal for students and professionals, the book addresses the complexities of tourism development, marketing, and sustainability. It serves as a foundational resource for grasping the industry's multifaceted nature.
With a focus on real-world applications, it equips learners with the knowledge to navigate challenges in tourism business practices.
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