Fundamentals of Strategy
Fundamentals of Strategy offers a clear starting point for readers exploring strategic thinking. Written by Gerry Johnson, this business-focused introduction is suited to students and general readers seeking foundational knowledge of strategy and its role in understanding organizational decision-making.
About This Book
Fundamentals of Strategy presents an introduction to the core ideas associated with strategy.
The book is suited to readers seeking a structured starting point for understanding strategic thinking in a business context.
Its focus is reflected in the title and authorship, offering a foundation for further study of strategy and related topics.
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