Exploring Corporate Strategy: Text & Cases
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Exploring Corporate Strategy: Text & Cases

by Gerry Johnson, Kevan Scholes, Richard Whittington

Textbook Management business strategy Case Studies
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Exploring Corporate Strategy: Text & Cases combines focused discussion with case-based learning to introduce corporate strategy and strategic management. Written by Gerry Johnson, Kevan Scholes, and Richard Whittington, it offers a structured resource for students and readers studying business strategy.

About This Book

Exploring Corporate Strategy: Text & Cases presents a business-focused approach to corporate strategy and strategic management.

Written by Gerry Johnson, Kevan Scholes, and Richard Whittington, the book combines explanatory text with cases for study and application.

Its text-and-cases format makes it suitable for readers seeking a structured resource for learning about corporate strategy.

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I will be using this book for: