Exploring Corporate Strategy: Text & Cases
by Gerry Johnson, Kevan Scholes, Richard Whittington
Exploring Corporate Strategy: Text & Cases combines focused discussion with case-based learning to introduce corporate strategy and strategic management. Written by Gerry Johnson, Kevan Scholes, and Richard Whittington, it offers a structured resource for students and readers studying business strategy.
About This Book
Exploring Corporate Strategy: Text & Cases presents a business-focused approach to corporate strategy and strategic management.
Written by Gerry Johnson, Kevan Scholes, and Richard Whittington, the book combines explanatory text with cases for study and application.
Its text-and-cases format makes it suitable for readers seeking a structured resource for learning about corporate strategy.
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