From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video (Inside Technology)
From Betamax to Blockbuster traces the emergence of movies on video and the video stores that made home entertainment widely accessible. Joshua M. Greenberg examines this important shift in technology, retail, and media history, offering a concise account of how video changed the relationship between audiences and movies.
About This Book
From Betamax to Blockbuster examines the development of movies on video and the changing ways audiences accessed filmed entertainment.
The book focuses on video stores and their role in connecting home viewers with new technologies and expanding media distribution.
Positioned within the Inside Technology series, it offers a historical look at the relationship between technology, retail, and popular culture.
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