Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong
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Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong

by Luis Perez-Breva

Business Innovation
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Luis Perez-Breva offers a practical guide to innovation as an active, iterative process. From starting with a hunch to prototyping problems, scaling up, and learning from being productively wrong, Innovating encourages readers to turn ideas into experiments and use experience to refine their direction.

About This Book

Innovating presents a practical approach to moving from an initial hunch toward meaningful innovation.

The book focuses on doing: prototyping problems, testing ideas, and learning through action rather than relying solely on plans.

It also addresses how promising efforts can be scaled and how being productively wrong can contribute to progress.

Written by Luis Perez-Breva, this manifesto is aimed at readers interested in developing and advancing new ideas.

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I will be using this book for: