Managing Electronic Media: Making, Moving and Marketing Digital Content
by Joan Van Tassel, Lisa Poe-Howfield
Managing Electronic Media explores the interconnected work of creating, distributing, and marketing digital content. Joan Van Tassel and Lisa Poe-Howfield provide an accessible introduction to electronic media management for readers interested in the business and practical dimensions of today’s digital content landscape.
About This Book
Managing Electronic Media examines the connected processes involved in making, moving, and marketing digital content.
The book focuses on electronic media management as a field that brings content creation, distribution, and promotion together.
Joan Van Tassel and Lisa Poe-Howfield present a title for readers seeking an organized introduction to the business and practical considerations of digital content.
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