Buying Gay: How Physique Entrepreneurs Sparked a Movement (Columbia Studies in the History of U.S. Capitalism)
In Buying Gay, David K. Johnson reveals how physique entrepreneurs harnessed capitalism to foster a gay movement in America. By marketing male imagery through magazines and photos, they created vital networks for connection and resistance, transforming economic activity into a catalyst for social change.
About This Book
Buying Gay examines the role of physique entrepreneurs in sparking a pivotal movement within American society. These individuals capitalized on the demand for male physique imagery, creating a commercial network that connected gay men across the nation.
The book situates this phenomenon within the broader history of U.S. capitalism, highlighting how market forces intersected with social and cultural changes. It draws on the Columbia Studies in the History of U.S. Capitalism series to provide scholarly insight into economic influences on identity and activism.
Through detailed analysis, the narrative reveals the entrepreneurial strategies that not only sustained a subculture but also laid groundwork for broader advocacy efforts. This work offers a unique perspective on the interplay between commerce and community building in the face of societal constraints.
Reviews
No reviews yet. Be the first to review this book!