The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)
by Jeanne Liedtka, Tim Ogilvie
A hands-on project guide that helps teams apply design thinking to business challenges through structured exercises and templates.
About This Book
This field book supports project teams applying design thinking to real business challenges.
It provides step-by-step exercises and templates that help users move from problem identification to tested solutions.
Readers work through activities that build customer understanding, generate ideas, and refine concepts.
The content is organized to align with typical stages of an innovation project.
Guidance is presented in a concise, action-oriented format suitable for workshops or individual use.
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