The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
Digital technologies are reshaping how organizations compete, serve customers, and create value. In The Digital Transformation Playbook, David L. Rogers offers a strategic guide for businesses seeking to rethink established approaches and navigate the challenges and opportunities of the digital age.
About This Book
The Digital Transformation Playbook examines how businesses can rethink their strategies for the digital age.
David L. Rogers presents digital transformation as a business challenge involving changing markets, customers, competition, and organizational priorities.
The book is designed to help leaders and organizations approach digital change with a structured, strategic perspective.
Published by Columbia Business School Publishing, it offers an accessible resource for understanding the business dimensions of digital transformation.
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