Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
A concise guide to innovation strategy, presenting core concepts for business professionals and students seeking practical frameworks.
About This Book
Creative Strategy: A Guide for Innovation offers readers an introduction to strategic thinking for innovation.
The book is published by Columbia Business School Publishing and authored by William Duggan, Ph.D.
It provides guidance suitable for students, professionals, and business leaders seeking to understand innovation frameworks.
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