Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
by Jeanne Liedtka, Tim Ogilvie
Designing for Growth presents design thinking as a practical toolkit for managers. Jeanne Liedtka and Tim Ogilvie explore how creative problem-solving can support business leadership, opportunity development, and growth. The book is a useful resource for readers interested in management, innovation, and applying design methods in organizational settings.
About This Book
Designing for Growth introduces design thinking as a practical approach for managers.
Jeanne Liedtka and Tim Ogilvie focus on using design-oriented methods to address business challenges and pursue growth.
The book presents a toolkit intended to help connect creative problem-solving with managerial practice.
Published by Columbia Business School Publishing, it is suited to readers interested in business, management, and innovation.
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