Audience Economics: Media Institutions and the Audience Marketplace
Philip M. Napoli examines the audience marketplace and its importance to media institutions. Focusing on the economic relationship between audiences and media organizations, this book offers a useful foundation for readers studying media industries, communications, audience measurement, and the business of media.
About This Book
Audience Economics: Media Institutions and the Audience Marketplace explores the relationship between media institutions and the audiences they seek to reach.
Philip M. Napoli focuses on the audience marketplace as an important part of media economics and institutional decision-making.
The book is suited to readers interested in media industries, audience measurement, communications, and the business of media.
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