An All-Consuming Century: Why Commercialism Won in Modern America
by Gary Cross
Gary Cross examines the historical rise of commercialism in modern America. Focusing on a century shaped by consumption and changing cultural values, this study considers how commercial culture became a defining force in American life and why it ultimately prevailed.
About This Book
An All-Consuming Century explores the rise and influence of commercialism in modern America.
Gary Cross considers how consumption and commercial culture became central to American life.
The book offers a historical perspective on the forces that helped commercialism prevail across the twentieth century.
It is suited to readers interested in American history, society, culture, and the development of consumer life.
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