An All-Consuming Century: Why Commercialism Won in Modern America
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An All-Consuming Century: Why Commercialism Won in Modern America

by Gary Cross

Business History
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A historical study of how consumer culture became the defining force in twentieth-century American society.

About This Book

This book examines the growth of consumerism throughout the twentieth century in the United States.

It analyzes how commercial values became central to American life and culture.

The work considers the social and economic forces that allowed commercialism to prevail.

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