Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
by J. Teboul
In Service is Front Stage, J. Teboul presents strategies for positioning services to gain a value advantage in business. Drawing from INSEAD insights, the book highlights how front-stage service delivery can drive competitive success and organizational growth. Ideal for managers aiming to elevate their service frameworks.
About This Book
Service is Front Stage examines the critical role of services in achieving business value. It focuses on positioning services to deliver a distinct advantage in competitive markets.
Authored by J. Teboul, the book draws from INSEAD's expertise in business practices. It provides a framework for understanding service delivery as a core element of organizational success.
Readers gain practical perspectives on enhancing service visibility and impact. The content emphasizes strategic approaches to service management without delving into specific case studies.
This title is part of the INSEAD Business Press series, aimed at professionals seeking to optimize service-oriented operations.
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