Ethnicity, Inc. (Chicago Studies in Practices of Meaning)
by John L. Comaroff, Jean Comaroff
A critical study of how ethnicity is transformed into a marketable commodity and a strategic resource in today's global economy.
About This Book
Ethnicity, Inc. explores the ways in which ethnic identities are produced, packaged, and consumed in the modern world.
The authors analyze how cultural difference is turned into a source of value within markets and political arenas.
Through case studies, the book shows how groups strategically use ethnicity for economic and social advantage.
It situates these processes within broader shifts in capitalism and governance.
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