Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
by Ted Brader
Campaigning for Hearts and Minds investigates how emotional appeals in political ads effectively engage voters and influence opinions. Part of the Studies in Communication, Media, and Public Opinion series, Ted Brader's book analyzes the psychological mechanisms behind these strategies, shedding light on modern electoral advertising.
About This Book
Campaigning for Hearts and Minds examines the role of emotional appeals in political advertising. It delves into how these techniques shape public opinion during elections.
The book is part of the Studies in Communication, Media, and Public Opinion series, offering a scholarly perspective on media's impact on politics.
Author Ted Brader provides analysis on the workings of emotional strategies in ads, contributing to broader discussions in political communication.
This work highlights the intersection of psychology, media, and electoral processes, making it relevant for students and researchers in the field.
Reviews
No reviews yet. Be the first to review this book!