Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition)
by David W. Guth, Charles Marsh Ph.D.
Public Relations: A Values-Driven Approach offers students an academic introduction to public relations centered on values and professional communication. This sixth edition, presented in a Books a la Carte format, is designed for coursework and readers building foundational knowledge of the field.
About This Book
Public Relations: A Values-Driven Approach presents public relations through an explicitly values-driven perspective.
This sixth edition is written for students studying public relations and its role in professional communication.
The book is available in a Books a la Carte format for academic use.
Authors David W. Guth and Charles Marsh Ph.D. provide the text for readers seeking a foundation in public relations.
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