Public Relations: A Value Driven Approach (5th Edition)
by David W. Guth, Charles Marsh Ph.D.
Public Relations: A Value Driven Approach offers a structured introduction to public relations through a value-focused framework. In its fifth edition, the book provides students and other readers with a foundation for exploring the principles and practice of public relations.
About This Book
Public Relations: A Value Driven Approach presents an introduction to public relations through the lens of value creation.
This fifth edition is authored by David W. Guth and Charles Marsh.
The book is suited to readers studying public relations or seeking a structured overview of the field.
Its focus on a value-driven approach provides the central framework for understanding the subject.
Reviews
No reviews yet. Be the first to review this book!