Public Relations: A Value Driven Approach (5th Edition)
by David W. Guth, Charles Marsh Ph.D.
This textbook introduces value-driven public relations strategies, guiding students and professionals to build ethical, effective communication practices that support organizational goals.
About This Book
Public Relations: A Value Driven Approach presents foundational concepts and practical strategies for effective communication management.
The text explores how organizations build relationships with stakeholders through ethical and strategic public relations efforts.
Readers learn to align communication practices with organizational values to achieve measurable results.
The book covers essential topics including research, planning, implementation, and evaluation of public relations campaigns.
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