Persuasion, Social Influence, and Compliance Gaining (4th Edition)
by Robert H. Gass, John S. Seiter
Persuasion, Social Influence, and Compliance Gaining offers a focused academic examination of communication processes involving persuasion, social influence, and compliance gaining. Written by Robert H. Gass and John S. Seiter, the fourth edition provides a resource for readers studying how people affect one another through communication.
About This Book
Persuasion, Social Influence, and Compliance Gaining presents an academic exploration of three closely related communication concepts.
The book focuses on how people influence one another and how persuasive communication operates in social contexts.
Written by Robert H. Gass and John S. Seiter, this is the fourth edition of the work.
It is suited to readers seeking a structured introduction to persuasion, social influence, and compliance gaining.
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