Influence: Science and Practice
Influence: Science and Practice examines how persuasion affects everyday decisions, supported by research, cultural insights, and practical strategies for recognizing and resisting influence.
About This Book
Influence: Science and Practice presents research and real-life examples that show how the influence process occurs in daily life.
The book covers classic and recent studies on persuasion and explains how to recognize and resist unwanted influence attempts.
Updated content addresses social influence in popular culture, new technologies, and different cultures around the world.
Additional neuroscience findings illustrate how the influence process operates in the brain.
Readers will find practical guidance, study questions, and first-person accounts that demonstrate persuasion principles in action.
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