Public Relations: Strategies and Tactics (Study Edition) (7th Edition)
by Dennis L. Wilcox, Glen T. Cameron, Phillip Ault, Warren K. Agee
A study edition exploring core public relations strategies and tactics for students and practitioners.
About This Book
This study edition presents foundational concepts and strategies used in public relations.
Content is organized to support academic study and practical application.
Readers are introduced to essential tactics and professional considerations.
Reviews
No reviews yet. Be the first to review this book!